Case Studies |
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More and more big companies are starting to use Piunch as a means of publicity, for both external communication and internal communication and promotion. Piunch is an innovative format with thousands of possibilities that has a very large impact.
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IBERIAIn 1999, Iberia, used Piunch as a means of launching a massive campaign to boost their Telephone Sales office. It was the 902 400 500 campaign of Serviberia. The Serviberia Piunch were handed out at Fitur99, making them something more than just an innovation included in the promotional gift. With regards to their profitability they were a complete revolution, as the costs per impact are uncountable. Tens of people see the message or image on the Piunch, and it becomes an essential element for all those who have ever tried it. The demand for Piunch from Iberia users was achieved. All these circumstances together with a Branding which was unknown up to then in Spain, have led to Iberia owning the biggest Telephone Commerce network in the country. |
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