Case Studies |
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More and more big companies are starting to use Piunch as a means of publicity, for both external communication and internal communication and promotion. Piunch is an innovative format with thousands of possibilities that has a very large impact.
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BANCO CENTRAL HISPANOBanco Central Hispano used Piunch to promote its Telephone Banking line. It was at a time when the stiff competition of the sector made it necessary to steer clients towards telephone services, and to boost its 902, BCH chose to give its clients a Piunch with the number of its Telephone Banking line. It was well received, but its real success came after the merger with Banco Santander, since the Telephone Banking number of the new entity, BSCH, was that of the old BCH. Piunch had been so successful with such a big impact on the clients of the Bank, that they chose to keep that line for the clients of the two entities. The bank obtained a very low postage and packing cost: a Piunch can be sent in a letter like the many that banks send their clients, its low weight and small dimensions make Piunch a product of unbeatable logistics. |
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